The Truth.

If you know better, you'll do better...

That’s what most financial professionals and tools assume.

That awareness is enough. That knowledge equals change.

But you know what to do with your money…and still, sometimes you don’t do it and more importantly you don't know why.

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...Instead of building another budgeting dashboard or expense tracker - providing the same "insights" as current budget apps and joining the race of who can build the best UI/UX - we built a system to uncover and close the gap between your money and your mindset, so you have your full financial picture.

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How it all comes together.

Who are we? Not another budget app.

MyFinAP is a behavior-finance intelligence company that makes personal finance management truly personal by providing a financial picture that includes your beliefs and your behaviors - the true drivers of your financial decisions.

How do you get started?

Download the app and create an account.
Take the first journey - Money Stages.
Using bank level security and our integration with Plaid you’ll then connect your bank accounts in-app
MyFinAP gets to work. & You’re hands-free. (of course you can explore our resources and available mini-journeys)

Fun Fact: Because your privacy is important to us, we don’t push any of your raw data through AI - which is why you’ll begin to see your insights and receive personalized nudges a few days following your completion of the above steps.

Every experience there-afterwards is unique to you. It's personalized and grows as you grow!

What do we do? It's actually quite simple.

We developed an algorithm that turns your behavioral datasets (i.e. bank transactions) and your belief datasets (i.e. your *journey insights) into a dynamic financial persona - rooted in behavioral science and consumer psychology.

That persona helps you understand why you make the financial decisions you do, and delivers relevant and relatable insights that evolve with you, resulting in the change you’ve craved but rarely experienced.

*Our journeys are a library of interactive, modern, hyper-personalized, short assessments usually 5-10 questions. The more journeys you take, the more clear your full financial picture becomes.

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Join early. Shape the future.

On September 5, we begin the journey to helping 10,000 users uncover their financial identity and bridge the gap between their money and their mindset. Our mission is to help people today while building a modern behavioral finance framework for generations to come.

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Interested in being part of something that's bigger than yourself? Enter your email above for more information.

Otherwise use our MVP today!

The Truth.

If you know better, you'll do better...

And it’s literally in the name - financial BEHAVIOR.

Financial management is just about money.

How it all comes together.

Who are we? Not another budget app.

How do you get started?

What do we do? It's actually quite simple.

Join early. Shape the future.

On September 5, we begin the journey to helping 10,000 users uncover their financial identity and bridge the gap between their money and their mindset. Our mission is to help people today while building a modern behavioral finance framework for generations to come.

Interested in being part of something that's bigger than yourself? Enter your email above for more information.

Otherwise use our MVP today!

2025 MyFinAP LLC